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HOOKAH FESTIVAL
JOHNCALLIANO FESTIVAL
September 9, 2023
13:00 p.m. - 10:00 p.m.
ARIAL Golf Club, 142 Al-Farabi Avenue, ALMATY
The unique format of the event for the first time in Kazakhstan! An event that's been awaited all year long. Tasting lines, Lounge areas in the open air, activities, photo booths, food corners, gifts and raffles, concert program, bloggers and thought leaders. Welcome to the most hookah event of the year - JOHNCALLIANO FESTIVAL!
ABOUT THE EVENT
Partners in the engagement process
Event Partners
Artist 's poster
Rusha
Del’
Moreart
Крайм Волшебник
Archive
July 23, 2022, Moscow region, RUS National Horse Park
In 2022, the style of the festival has become Mexican Hubbub (Problema Mexicano).
Guests heard Mexican musical tunes, participated in a carnival, competed for the best costume and sampled limited edition Mexican flavors such as tacos, nachos, miscales and more.
2022
2021
2020
2019
2018
2017
December 17, 2022, Music Media Dome
The New Year's fair JohnCalliano Christmas Sale 2019 is a unique format of the event with the biggest discounts from top manufacturers. This is a chance to buy gifts for everyone in one place, saving both time and money.
Winter Fair
Archive
August 28, 2021
Moscow region, RUS National Horse Park
JohnCalliano Festival 2021 was held in the style of an American prom. On August 28th, after a long break, the guests plunged into the atmosphere of teenage America and real graduation madness. The day was hot in every way!
2022
2021
2020
2019
2018
2017
Archive
August 22, 2020, Moscow region, RUS National Horse Park
JohnCalliano Festival is not the kind of event where you just show up for a smoke and leave after a couple of hours. Everything was different in 2020! Precautions, rescheduled dates, restrictions! But we did it! JCFEST is an elaborate concept that starts with the colors and ends with the booths of the manufacturers that support our ideas. It's an event united by one concept! A legendary atmosphere! JCFEST theme is 2020 city urban and all the exhibitors are coolly prepared.
2022
2021
2020
2019
2018
2017
Archive
July 27, 2019, Moscow region, RUS National Horse Park
JohnCalliano Festival 2019 - a real Western-style cowboy hookah fest, top headliners represented by Antokha MC and Noize MC, the largest hookah brands and an unforgettable experience for all guests of the event. In one day the event was visited by more than 8 500 people, more than 180 brands presented their products, and our guests made a real holiday on July 27 on the site of the RUS National Horse Park.
2022
2021
2020
2019
2018
December 15, 2019, Moscow, MUSIC MEDIA DOME
The JohnCalliano Christmas Sale 2019 is a unique event format with the biggest discounts from top manufacturers. It's a chance to buy gifts for everyone in one place, saving both time and money. For the third time we are gathering over 4,000 guests under one umbrella. On 4000 sq. m. of space, "Music Media Dom" were placed the leading hookah brands, showing real records. During 12 hours there were clogged 22,800 hookahs, used almost a ton of coal and smoked 345 kilograms of tobacco. The end of the evening was a live performance by musical headliner, Dolphin.
Summer Festival
Winter Fair
2017
Archive
July 28, 2018, Moscow, Bread-Baking Plant
JohnCalliano Festival 2018 was held in the center of Moscow in the territory of the creative cluster of Bread-Baking Plant #9. The festival was the first real hookah open-air event in the urban space. Even more top brands, novelties, famous musicians and entertainment were waiting for the guests. Antokha MC, Detzl and young singer GROZA set the right mood from the stage. The chosen street-urban format was supported by station-riders and trial-bikers with their crazy tricks. There was a separate sales area, a marketplace, a big food court and a lounge zone on the roof.
2022
2021
2020
2019
2018
December 14, 2018, Moscow, TESLA.PLACE
The JohnCalliano Christmas Sale 2018, held at the state-of-the-art Tesla Place, for the second time brought together leading manufacturers, thousands of guests, popular bloggers, and also proved that the pre-Christmas hookah fair is a unique and highly sought-after event format from the professional JohnCalliano Events team. Record sales from brands, high level of loyalty from guests, annual hookah awards JohnCalliano Awards 2018, performance of artists, unique interactive from leading brands - everything that makes guests, fans and participants of our events wait for the next events!
Summer Festival
Winter Fair
2017
Archive
JULY 22, Moscow, BEREZY PARK
In July 2017, the first summer hookah festival, JohnCalliano fest took place, which brought together a record number of participants.

Popular bloggers gathered under the aegis of JohnCalliano Fest, sought-after hookah producers organized a fair-sale of their products with exclusive discounts, and the largest hookah brands organized large-scale booths with chill-out areas. The culmination of the event was a performance by Big Russian Boss.
2022
2021
2020
2019
2018
December 17, 2017, Moscow, TESLA.PLACE
JohnCalliano Christmas Sale became the second large-scale event of JohnCalliano Events team and the first hookah event of such format: 1) the first hookah event in the world in the fair format 2) the first hookah event indoors in Moscow for the last 5 years 3) the first New Year and themed event 4) the best sales at the participating booths - 3500 visitors swept away everything in a few hours! 5) concert lights and sound made it possible to turn the fair into a real concert and set a new level of the JohnCalliano Awards.
view all photos
Summer Festival
Winter Fair
2017
Festival map
SEPTEMBER 9
13:00 P.M. - 10:00 P.M.
This event is only for persons over the age of 18
Venue
ARIAL GOLF CLUB, 142 AL-FARABI AVENUE, ALMATY
Participants
Record sales from attendees, high levels of loyalty from guests, unique themes each year, performers, and an ineffable atmosphere - all the things that make guests, fans, and participants of our events look forward to the next event!
Almaty International Festival will gather thousands of connoisseurs, distributors, popular bloggers, community representatives.